/Vanhishikha Bhargava

About Vanhishikha Bhargava

A digital and content marketer, Vanhishikha is usually found writing insightful marketing blogs on various platforms. When not looking into campaigns and strategies, she is usually 'not found'.

Facebook Ads vs Google AdWords: Optimizing Your Marketing Budgets

By | October 10th, 2016|Digital Marketing, Social Media Marketing|

Optimizing marketing budgets is a common challenge across the B2B and B2C industries. And with the rise of new digital channels every other day, it is getting harder for marketers to achieve an ROI that justifies their spend. With Google practically processing over 40,000 searches every second and Facebook having 1.13 billion daily active users, [...]

Facebook Introduces Ad Control For Users And This Is How It Impacts Your Marketing Strategy

By | August 23rd, 2016|Digital Marketing, Social Media Marketing|

Over the years, Facebook has been working on algorithm changes that make a user’s experience on the platform more contextual in nature. From new ad formats aimed at complementing rather than detracting their experience online, the social platform has been going the extra mile to change what digital advertising looks like today to make it [...]

Ad Blockers And Marketing: How To Market Effectively In The Age Of Ad Blockers

By | July 31st, 2016|Content Marketing, Digital Marketing, Instagram Marketing, Social Media Marketing|

Take a look at your browser and tell if you don’t see a red hand clearly saying ‘I’m protecting you from irrelevant advertisements’. It’s pretty much there right? The truth is - as stated by eMarketer, over 25% of internet users in US itself will use ad blockers this year. They also say that the [...]

How To Create An Instagram Contest That Everyone Wants To Participate In

By | July 14th, 2016|Instagram Marketing, Social Media Marketing|

With Instagram users growing by the day, businesses across both B2B and B2C industries are looking for ways to make the most out of its user base. From keeping up a consistent presence on the platform to running ad campaigns or trying to engage with users from their target market, marketers are trying almost every [...]

5 Creative Uses Of Canvas Ads That Your Business Must Try

By | June 30th, 2016|Social Media Marketing|

Facebook Canvas Ads has literally taken the digital marketing industry by storm. With 53% of users of the social platform opening these ads, it comes as no surprise that businesses - both B2B and B2C are trying to experiment with the feature. Canvas allows the marketers to use interactive elements like carousels, product catalogs, animations, [...]

How Facebook Retargeting Can Improve The ROI On Your Marketing Budget

By | June 26th, 2016|Digital Marketing, Social Media Marketing|

Ever tried running digital campaigns to give your business a much needed boost on Facebook? You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important. Retargeting is that one aspect of advertising on Facebook, that will help you achieve both goals - successful promotion of business [...]

7 Metrics That You Need To Track For Instagram Success

By | May 17th, 2016|Instagram Marketing, Social Media Marketing|

With the number of Instagram users rising by the day, brands - whether B2C or B2B, are drifting towards the platform and trying to find ways to leverage from it. But even as new marketing tactics come into place, the rising competition makes the going even more challenging. But what’s worse is the fact that [...]

Digital Advertising Tips: 5 Campaign Reports Every Marketer Needs

By | February 23rd, 2016|Digital Marketing, Social Media Marketing|

Are you running paid campaigns or social advertisements to increase your brand’s awareness, outreach and engagement? Are you measuring each aspect of the campaign and how it is helping you achieve the end goal? Given the fact that there are innumerable tools in the digital industry that a marketer can use to analyze his [...]

5 Smart Tips For Effective Facebook Ads Targeting

By | February 16th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

Facebook is by and large the best platform when it comes to running targeted paid ad campaigns. With endless targeting possibilities offered by the social platform, businesses can target their audiences with a dozen different ad formats as well as targeting parameters. But mastering Facebook ads targeting can take a while, and a lot of [...]

25 Smart Tips To Grow Your Twitter Following

By | January 25th, 2016|Social Media Marketing|

Twitter is a powerful tool for marketing - when used correctly. It can help you with brand awareness, lead generation and building connections with your prospect customers. But the only challenge businesses face is building the strong follower base that will help them reap all those benefits. In fact, 36% of marketers claim to have [...]