Digital Marketing

/Digital Marketing

5 successful B2B AdWords best practices

By | July 29th, 2017|AdWords, Content Marketing, Digital Marketing, Social Media Marketing|

5 AdWords Tips to Help Your B2B Company Google AdWords is a staple of any pay-per-click (PPC) campaign, and it’s popular among B2B companies in nearly every field. But if you want your AdWords efforts to end in success, you need to know the best practices to follow. Whether you’re new to AdWords or want [...]

Track your Organic, Paid, Email and Affiliates Traffic using Adalyz Links

By | February 18th, 2017|Content Marketing, Digital Marketing, Social Media Marketing|

As an advertiser, we want to know more about how our digital relationships evolve. As an affiliate marketer the aim is to increase audience for brands, and to increase the commission and make lots of money! In order to achieve your advertising or marketing goals, it’s likely you will begin promoting offers using a range [...]

An Overview Of The Latest Changes In The Digital Industry

By | October 19th, 2016|Digital Marketing, Social Media Marketing|

If you work in the digital industry, you know a lot has changed in the past two years. We understand how overwhelming that can be provided that 2 years is not a long time at all! But the truth states otherwise. Facebook accounts for over 90% of shares on social media. Twitter doesn’t have a [...]

Facebook Ads vs Google AdWords: Optimizing Your Marketing Budgets

By | October 10th, 2016|Digital Marketing, Social Media Marketing|

Optimizing marketing budgets is a common challenge across the B2B and B2C industries. And with the rise of new digital channels every other day, it is getting harder for marketers to achieve an ROI that justifies their spend. With Google practically processing over 40,000 searches every second and Facebook having 1.13 billion daily active users, [...]

Hurray, Twitter is now Adalyzed!

By | September 30th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

We at Adalyz are happy to announce that our smart analytics tool now supports Twitter too! Or as we like to say, “Twitter is now Adalyzed!” What does this mean for digital marketers? Now you can link your Twitter account to Adalyz and monitor all your campaign results via our dashboard. The best part being, you [...]

Facebook Introduces Ad Control For Users And This Is How It Impacts Your Marketing Strategy

By | August 23rd, 2016|Digital Marketing, Social Media Marketing|

Over the years, Facebook has been working on algorithm changes that make a user’s experience on the platform more contextual in nature. From new ad formats aimed at complementing rather than detracting their experience online, the social platform has been going the extra mile to change what digital advertising looks like today to make it [...]

Ad Blockers And Marketing: How To Market Effectively In The Age Of Ad Blockers

By | July 31st, 2016|Content Marketing, Digital Marketing, Instagram Marketing, Social Media Marketing|

Take a look at your browser and tell if you don’t see a red hand clearly saying ‘I’m protecting you from irrelevant advertisements’. It’s pretty much there right? The truth is - as stated by eMarketer, over 25% of internet users in US itself will use ad blockers this year. They also say that the [...]

How To Identify The Best Performing Ads On Facebook, Google & Instagram

By | July 9th, 2016|Digital Marketing, Instagram Marketing|

The current digital space is brimming with all types of data. Therefore, an in-depth analysis is necessary in the case of all digital strategies. Having said that - everyone knows the use of social media for professional reasons has grown exponentially in the last few years. From creating a demand for a particular product or [...]

How Facebook Retargeting Can Improve The ROI On Your Marketing Budget

By | June 26th, 2016|Digital Marketing, Social Media Marketing|

Ever tried running digital campaigns to give your business a much needed boost on Facebook? You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important. Retargeting is that one aspect of advertising on Facebook, that will help you achieve both goals - successful promotion of business [...]

Must Follow Social Media ROI Tips

By | May 25th, 2016|Digital Marketing, Social Media Marketing|

For businesses, social media is not just restricted to scheduling posts on time and maintaining an online presence anymore. Today, it is more about how the platform can contribute to generating revenue for the company. A lot of time and energy is invested in creating a strategy, writing and designing posts and implementing campaigns. And [...]