Digital Marketing

/Digital Marketing

How To Create Compelling Video Ads And Measure Their Success

By | May 9th, 2016|Digital Marketing, Social Media Marketing|

We have now entered a time and age where interactive visuals matter. Whether this is a sign of digital evolution or us becoming lazier by the day - the importance of videos is finally being noticed by marketers and brands. Today almost all companies have invested or plan to invest some amount of their marketing [...]

7 Digital Marketing Mistakes You Need To Stop Making Now

By | May 5th, 2016|Content Marketing, Digital Marketing, Social Media Marketing|

What would you do if you were to market a product extensively, in a short period of time and at the most affordable budgets? Our guess is that you’d rush to the online platforms and push tons of content to your audience in the hope that it would convert. The marketing tactics to build a [...]

What’s the new Facebook Canvas Ads And How Will It Change Marketing?

By | May 3rd, 2016|Digital Marketing, Social Media Marketing|

Facebook Canvas ads, a whole new and personalized mobile platform to advertise your product. As Facebook likes to put it, it is probably already on its way to disrupt the mobile advertising space.  While the feature is still in its testing mode and only a few brands have an access to it, it has already [...]

Digital Advertising Tips: 5 Campaign Reports Every Marketer Needs

By | February 23rd, 2016|Digital Marketing, Social Media Marketing|

Are you running paid campaigns or social advertisements to increase your brand’s awareness, outreach and engagement? Are you measuring each aspect of the campaign and how it is helping you achieve the end goal? Given the fact that there are innumerable tools in the digital industry that a marketer can use to analyze his [...]

5 Smart Tips For Effective Facebook Ads Targeting

By | February 16th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

Facebook is by and large the best platform when it comes to running targeted paid ad campaigns. With endless targeting possibilities offered by the social platform, businesses can target their audiences with a dozen different ad formats as well as targeting parameters. But mastering Facebook ads targeting can take a while, and a lot of [...]

5 Common Problems Faced By Digital Marketers- Handy Tools & Solutions To Resolve Them

By | January 7th, 2016|Content Marketing, Digital Marketing, Social Media Marketing|

The dynamics of a digital business are immensely chaotic. Even though it is a fantastic way of reaching people, it still throws atypical challenges on those practicing this craft. That’s because, the scope of work for a digital marketer is huge and involves handling content, social media, email marketing, analytics, SEO and other such elements. More often than [...]