Social Media Marketing

/Social Media Marketing

5 successful B2B AdWords best practices

By | July 29th, 2017|AdWords, Content Marketing, Digital Marketing, Social Media Marketing|

5 AdWords Tips to Help Your B2B Company Google AdWords is a staple of any pay-per-click (PPC) campaign, and it’s popular among B2B companies in nearly every field. But if you want your AdWords efforts to end in success, you need to know the best practices to follow. Whether you’re new to AdWords or want [...]

Track your Organic, Paid, Email and Affiliates Traffic using Adalyz Links

By | February 18th, 2017|Content Marketing, Digital Marketing, Social Media Marketing|

As an advertiser, we want to know more about how our digital relationships evolve. As an affiliate marketer the aim is to increase audience for brands, and to increase the commission and make lots of money! In order to achieve your advertising or marketing goals, it’s likely you will begin promoting offers using a range [...]

Best Practices To Follow During The Holiday Season For Display Ads Across Facebook, Twitter & Adwords

By | December 8th, 2016|Social Media Marketing|

The last couple of weeks just before the holidays can prove to be highly profitable for businesses as it is the largest consumer spending time of the year. It is that period in which customers buy Christmas or New Year gifts for others. Since almost everyone spends a major part of the day (in chunks, [...]

An Overview Of The Latest Changes In The Digital Industry

By | October 19th, 2016|Digital Marketing, Social Media Marketing|

If you work in the digital industry, you know a lot has changed in the past two years. We understand how overwhelming that can be provided that 2 years is not a long time at all! But the truth states otherwise. Facebook accounts for over 90% of shares on social media. Twitter doesn’t have a [...]

Facebook Ads vs Google AdWords: Optimizing Your Marketing Budgets

By | October 10th, 2016|Digital Marketing, Social Media Marketing|

Optimizing marketing budgets is a common challenge across the B2B and B2C industries. And with the rise of new digital channels every other day, it is getting harder for marketers to achieve an ROI that justifies their spend. With Google practically processing over 40,000 searches every second and Facebook having 1.13 billion daily active users, [...]

Hurray, Twitter is now Adalyzed!

By | September 30th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

We at Adalyz are happy to announce that our smart analytics tool now supports Twitter too! Or as we like to say, “Twitter is now Adalyzed!” What does this mean for digital marketers? Now you can link your Twitter account to Adalyz and monitor all your campaign results via our dashboard. The best part being, you [...]

Facebook Introduces Ad Control For Users And This Is How It Impacts Your Marketing Strategy

By | August 23rd, 2016|Digital Marketing, Social Media Marketing|

Over the years, Facebook has been working on algorithm changes that make a user’s experience on the platform more contextual in nature. From new ad formats aimed at complementing rather than detracting their experience online, the social platform has been going the extra mile to change what digital advertising looks like today to make it [...]

How FB Live Is Helping Marketers Create A Brand Or Sell Products

By | August 17th, 2016|Social Media Marketing|

Funky Fairy is an online store based in the UK that sells personalized, embroidered gifts for kids. When owner Vicky Stewart decided to do an independent Facebook Live to liquidate the personalized items with kids’ names from her overstock inventory, little did she know it would be such a massive success! The first sale was [...]

Ad Blockers And Marketing: How To Market Effectively In The Age Of Ad Blockers

By | July 31st, 2016|Content Marketing, Digital Marketing, Instagram Marketing, Social Media Marketing|

Take a look at your browser and tell if you don’t see a red hand clearly saying ‘I’m protecting you from irrelevant advertisements’. It’s pretty much there right? The truth is - as stated by eMarketer, over 25% of internet users in US itself will use ad blockers this year. They also say that the [...]

Smart Ways To Effectively Mine Social Media Data

By | July 21st, 2016|Social Media Marketing|

An article published by Forbes on Feb 2016 stated that social media spending is expected to contribute to 20.9 per cent of marketing budgets in the next 5 years. This figure is a testament to the fact that social media does contribute to a firm’s performance – in one or the other. According to a [...]