Social Media Marketing

/Social Media Marketing

How To Create An Instagram Contest That Everyone Wants To Participate In

By | July 14th, 2016|Instagram Marketing, Social Media Marketing|

With Instagram users growing by the day, businesses across both B2B and B2C industries are looking for ways to make the most out of its user base. From keeping up a consistent presence on the platform to running ad campaigns or trying to engage with users from their target market, marketers are trying almost every [...]

5 Creative Uses Of Canvas Ads That Your Business Must Try

By | June 30th, 2016|Social Media Marketing|

Facebook Canvas Ads has literally taken the digital marketing industry by storm. With 53% of users of the social platform opening these ads, it comes as no surprise that businesses - both B2B and B2C are trying to experiment with the feature. Canvas allows the marketers to use interactive elements like carousels, product catalogs, animations, [...]

How Facebook Retargeting Can Improve The ROI On Your Marketing Budget

By | June 26th, 2016|Digital Marketing, Social Media Marketing|

Ever tried running digital campaigns to give your business a much needed boost on Facebook? You would have probably already realised that optimizing your campaigns for better results and optimized costs is very important. Retargeting is that one aspect of advertising on Facebook, that will help you achieve both goals - successful promotion of business [...]

Removal Of The 20% Rule On Facebook: What Does It Mean For Marketers

By | June 21st, 2016|Social Media Marketing|

It is a moment of joy for social media marketers. Facebook has finally removed the 20% rule for advertisement from the platform. This means that creatives with too much text on them will no longer be rejected. This is good news indeed, right? It is! The rule was added years ago with a motive to [...]

Must Follow Social Media ROI Tips

By | May 25th, 2016|Digital Marketing, Social Media Marketing|

For businesses, social media is not just restricted to scheduling posts on time and maintaining an online presence anymore. Today, it is more about how the platform can contribute to generating revenue for the company. A lot of time and energy is invested in creating a strategy, writing and designing posts and implementing campaigns. And [...]

7 Metrics That You Need To Track For Instagram Success

By | May 17th, 2016|Instagram Marketing, Social Media Marketing|

With the number of Instagram users rising by the day, brands - whether B2C or B2B, are drifting towards the platform and trying to find ways to leverage from it. But even as new marketing tactics come into place, the rising competition makes the going even more challenging. But what’s worse is the fact that [...]

How To Create Compelling Video Ads And Measure Their Success

By | May 9th, 2016|Digital Marketing, Social Media Marketing|

We have now entered a time and age where interactive visuals matter. Whether this is a sign of digital evolution or us becoming lazier by the day - the importance of videos is finally being noticed by marketers and brands. Today almost all companies have invested or plan to invest some amount of their marketing [...]

7 Digital Marketing Mistakes You Need To Stop Making Now

By | May 5th, 2016|Content Marketing, Digital Marketing, Social Media Marketing|

What would you do if you were to market a product extensively, in a short period of time and at the most affordable budgets? Our guess is that you’d rush to the online platforms and push tons of content to your audience in the hope that it would convert. The marketing tactics to build a [...]

What’s the new Facebook Canvas Ads And How Will It Change Marketing?

By | May 3rd, 2016|Digital Marketing, Social Media Marketing|

Facebook Canvas ads, a whole new and personalized mobile platform to advertise your product. As Facebook likes to put it, it is probably already on its way to disrupt the mobile advertising space.  While the feature is still in its testing mode and only a few brands have an access to it, it has already [...]

Simple Social Media Strategies B2B And B2C Companies Can Leverage From

By | April 24th, 2016|Social Media Marketing|

Social media has turned the entire world into one big neighbourhood. From where businesses had to move from door to door in their neighborhood to sell their products and services, they can now actually sit down at one place and get it all done. Today, social media is being aggressively used by B2B and B2C [...]