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Tracking Ad Campaigns with Google Analytics

By | June 5th, 2017|Uncategorized|

Whether you are a seasoned digital marketer or a passionate new starter, you will realise that what differentiates a successful Digital marketer from the rest is their ability to track and measure every ad campaign and find trends which are easily overlooked by a normal eye. This continuous cycle of tracking, analyzing and optimizing is [...]

Understanding Multi Channel Attribution Modelling – Demystifying your attribution data

By | April 6th, 2017|Uncategorized|

Last year advertisers spent close to 194 Billion USD on digital advertising and this number is expected to reach 355 Billion USD by 20201. Digital advertising has become one of the most cutting edge markets today. This is something that has not happened overnight, the industry has come a long way from simple text ads [...]

Hurray, Twitter is now Adalyzed!

By | September 30th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

We at Adalyz are happy to announce that our smart analytics tool now supports Twitter too! Or as we like to say, “Twitter is now Adalyzed!” What does this mean for digital marketers? Now you can link your Twitter account to Adalyz and monitor all your campaign results via our dashboard. The best part being, you [...]

5 Smart Tips For Effective Facebook Ads Targeting

By | February 16th, 2016|Digital Marketing, Social Media Marketing, Uncategorized|

Facebook is by and large the best platform when it comes to running targeted paid ad campaigns. With endless targeting possibilities offered by the social platform, businesses can target their audiences with a dozen different ad formats as well as targeting parameters. But mastering Facebook ads targeting can take a while, and a lot of [...]